When the EAACI 2021 Congress shifted to a hybrid format, Thermo Fisher Scientific needed a partner to reimagine its participation for a virtual-first world. Commissioned through Upthereeverywhere.com, I was brought on as the Lead Art Director to own that creative vision.

My responsibility was to architect a comprehensive digital brand environment that captured Thermo Fisher's authority and innovation. I directed the creation of a central interactive virtual booth as the engagement hub, supported by a strategic campaign across a dedicated webpage, digital ads, and social media. To ensure comprehensive reach, I also oversaw the design of supporting print publications and collateral.

This project was about guiding a global scientific leader through the unprecedented challenge of maintaining flagship visibility, delivering a cohesive and professional presence that resonated with a discerning audience from concept through execution.