My story

I’m a Senior Art Director with 21 years of international experience, now based in Stockholm. My practice sits at the intersection of creative vision and strategic purpose, guided by a foundational BFA in Graphic Design. I believe in ideas that are not only compelling but also effective.

I am a 360° creative, leading projects from early concept through to final delivery. My expertise lies in visual storytelling, global brand activations, and adapting campaigns across diverse cultures. Having worked in Rio, Milan, London, and now Sweden, I operate with a global mindset, grounded in local insight.

To me, the best work is simple, meaningful, and impeccably executed. I am hands-on and pragmatic, driven by the connection between idea and impact. I thrive in collaborative environments, whether guiding a team, partnering with clients, or aligning with stakeholders, and I believe clarity and creative joy are essential to the process.

Naturally calm and solutions-oriented, I lead with a focus on people, building relationships, supporting teams, and fostering positive dynamics, even under pressure.

Outside the studio, I am a father to two wonderful daughters. I recharge through sports, photography, and a deep curiosity for subjects like history and human development. All of which continually inform my creative perspective.

If you’re looking for a creative who brings both craft and care to every project, I’d love to connect.