As Global Art Director for Oriflame, I was responsible for translating strategic marketing briefs into fully realized global campaigns for major product launches.
My role was to breathe life into the brand's vision: defining the campaign narrative, conceptualizing the target "woman" down to her lifestyle and aesthetics, and directing all creative execution. This involved leading diverse teams: photographers, stylists, MUA, models, retouchers, across international markets to ensure the final visuals, from makeup to location, perfectly embodied the product's story for a global audience.